Google Adsense at least waits for us to ask.
What if Google starts volunteering email/IM/RSS?
What are the privacy concerns? How much of the "Semantic Web" needs to get built?
This will probably happen in vertical domains, such as health care, civil engineering, and finance.
Multi-agent games point the way: things happen and you get notified of how it effects you.
But we probably won't go there tonight.