Service Automation aims at developing methods and tools for enabling businesses to automate the value co-creation between consumers and businesses (B2C), between businesses (B2B) and within businesses (internal business functions). The visionary goal is that for each service instance the ideal configuration of resources necessary to deliver this service instance, (i.e. information, people, technologies, organizations) is composed and (to the highest possible degree) executed dynamically and in real-time.
More specifically, the following questions are adressed
1. How can a semantic model of the business be developed?
2. How can a repository with semantically described business activities and services be developed?
3. To what extent can plans, processes and workflows for achieving business goals be generated automatically?
4. How can businesses better coordinate their activities, more quickly adapting to changing circumstances.